Product marketing
Positioning, messaging, go-to-market, launches, competitive intelligence, customer research, sales enablement and customer education.
A little about me.
LARA PROUD
London, UK
PRODUCT MARKETING · B2B SAAS & TECHNOLOGY
Hi, I’m Lara.
I’m a Product Marketing Manager based in London, with a background that spans quite a few parts of B2B SaaS marketing.
I joined Deskpro as its first marketing hire and have worked across product marketing, content, demand, brand, websites and customer education as the company and marketing team have grown. Over time, I’ve specialised in product marketing and own the function.
I like the parts of marketing that involve figuring something out; how to position a product, explain something complicated, launch something new or find a better way for people to experience it.
More recently, I’ve started building some of those experiences myself, using Claude Code and Codex to create interactive demos, calculators and internal tools alongside my core product marketing work.
What I do
Marketing
Content, campaigns, demand generation, brand and websites; particularly when something needs taking from an idea to actually existing.
Tech solutions
Interactive demos, prototypes, calculators and useful little tools, usually built with a mixture of AI-assisted development, design and experimentation.
Work
Deskpro
Product Marketing Manager
September 2026 – present · London
I own product marketing across Deskpro, working with Product, Marketing, Sales and Customer Success on positioning, launches, website strategy, competitive intelligence, enablement and customer education.
How I got here
- Product Marketer
- July 2022 – August 2026
- Graduate Product Marketer
- October 2021 – July 2022
- Product Marketing Intern
- July – October 2021
I joined Deskpro as its first marketing hire, which meant getting involved in quite a lot beyond my eventual specialism. Over the last five years, I’ve worked across campaigns, content, demand, brand, websites and internationalisation alongside product marketing.
More recently, I’ve also built an interactive product tour, ROI calculators, an AI maturity quiz and customer advocacy tools using AI-assisted development.
Education
University of Sheffield
BA (Hons) English Language and Linguistics · 2:1
2018–2021
When I’m not working
I collect records, go to a lot of gigs, play netball, and spend a lot of time playing cosy games and Pokémon.
Grimes — Realiti (Demo)