Interactive product demo
A hands-on Deskpro demo that lets visitors explore a support workspace and choose a scenario for their team.
Work & projects.
Explore examples of my work and projects.
32 pieces of work
AI ROI calculator
Models the time, cost, and capacity impact of AI support, with adjustable inputs and a breakdown of projected savings.
Help desk ROI calculator
Helps teams compare their current support setup with help desk adoption, estimating savings and time returned to the team.
AI maturity assessment
A seven-question assessment that helps support teams understand their AI maturity and identify their next steps.
Customer story collection
A guided experience for customers to share their Deskpro story through a browser-based recording journey.
try.deskpro.com
The resource site bringing together calculators, assessments, and the interactive product tour in one place.
Deskpro learning platform
A learning and certification platform with learning paths, lessons, quizzes, and progress tracking.
Product research
UX prototyping site
A home for early product previews, organising prototypes by readiness so people can explore proposed experiences and share feedback.
Customer Surveys
Owned Deskpro’s customer survey strategy, including in-app and email-based NPS campaigns to collect both quantitative and qualitative feedback.
Product i18n
During my first year with Deskpro I led the i18n project.
Deskpro Product Newsletter
Conceptualised, designed, and launched Deskpro’s product-focused newsletter, initially monthly and later adjusted to a bimonthly cadence to align with the updated product release schedule.
Website Navigation Design
Using Figma, I created a new nav structure that reduced visual clutter and aligned with Deskpro’s ICPs.
Merch Creation & Distribution
Designed and managed Deskpro merchandise used for events, customer gifting, and outbound mail campaigns.
Social Media
Owned and managed Deskpro’s social media presence, with a focus on LinkedIn.
Video Content
Authored clear, engaging scripts for teammates to record product walkthroughs, ensuring consistency in tone and messaging.
Graphic Design Samples
I operated as the primary marketing designer at Deskpro, I owned the creation of graphics across nearly every channel for 3 years including the website, social media, email campaigns, events, and product launches.
In-App Release Communications
Developed segmented, targeted in-app messaging for both agents and admins to announce new features immediately upon login after updates.
White Papers & Brochures
Wrote, designed, and produced Deskpro white papers and brochures to support sales, educate prospects, and showcase key features or use cases.
Trial Experience & Optimisation
I was the marketing lead on a cross-functional team, with the initiative to overhaul Deskpro’s end-to-end trial journey, from website visit to paid conversion.
Localised Microsites
Worked closely with our web developer to create 12 localised microsites aimed at increasing discoverability and engagement in non-English-speaking regions.
Help Center Feature Announcements
Wrote and published the release announcement posts for new features on the Deskpro Help Center, keeping customers informed about new releases, updates, and improvements.
Print Design
Created engaging and on-brand physical brochures and leaflets for use at events, sales meetings, and customer outreach.
Testimonials & Quotes
Automated the collection of customer testimonials by implementing targeted testimonial requests at critical points in the customer lifecycle using Senja.
Channels Launch Blog
Led the creation of launch content and campaigns for multiple Deskpro product releases, including detailed blogs and targeted email communications.
Website Component Design
Designed modular web components and promotional banners in Figma for use across the Deskpro marketing site.
Help Center Branding & Front-End Update
These improvements enhanced visual consistency and user experience, positioning Deskpro as a more polished and professional solution for both prospects and customers.
Deskpro University
Designed and launched the Deskpro Certification exam and training process, including content creation, writing questions, assessment design, and implementation.
Website Messaging & Copywriting
Serve as the lead copywriter and graphic designer for the Deskpro website, shaping both the visual and verbal brand identity across key pages.
Case Studies
I handle tailored outreach to long-term customers at key lifecycle milestones, coordinating with CSMs to ensure timing is right and the relationship is strong.
Changelog Examples
Managed and evolved the changelog process through shifting release cadences, from weekly to less frequent launches, while aligning product messaging across in-app announcements and email comms.
Event Booth Design
Collaborated on the design and production of custom booth assets for various industry tradeshows, tailoring visuals and messaging to resonate with specific event audiences (see example below targeting HR leaders and evergreen opportunities).
Sales Enablement & Call Analysis
Set up a workaround process to analyse sales and commercial calls in Chorus AI using ChatGPT.