Customer Marketing
Customer Surveys
Tools HubSpot · Tally · Candu
Customer Feedback & NPS Program
Owned Deskpro’s customer survey strategy, including in-app and email-based NPS campaigns to collect both quantitative and qualitative feedback. Regularly analysed results to surface actionable insights, presenting findings to the wider team which led an internal action group to align product roadmap priorities with customer feedback, ensuring voice-of-the-customer data directly influenced development and strategic planning.

Responses were linked to a Tally form which autosaved their rating and gathered key account and contact information for analysis.
