Product Marketing & Launches · Writing Samples
Deskpro Product Newsletter
Tools Figma · Screen Studio · Sanity · HubSpot · Asana
Ghostwrote Deskpro’s Product Newsletter to drive feature adoption and engagement
Conceptualised, designed, and launched Deskpro’s product-focused newsletter, initially monthly and later adjusted to a bimonthly cadence to align with the updated product release schedule.
Shaped the tone and structure to deliver product updates in a clear, conversational voice; helping showcase value without feeling dry.
The September edition even earned a ❤️ from former NASA Administrator Dan Goldin on LinkedIn, a small but satisfying win for clear, engaging product comms 👨🏽🚀 🔭 🚀
The newsletter supports customer retention, prospect re-engagement, and partner communication by sharing feature updates, improvements, and product insights.
- Owned the end-to-end process from content strategy, planning, and copywriting to design and distribution via HubSpot.
- Created distinct versions for customers, prospects, and partners with tailored messaging for each audience.
- Designed visual assets in Figma to ensure brand consistency and clarity.
- Implemented technical best practices including web version support, segmentation, suppression lists, and detailed reporting for performance optimisation.
- Repurposed newsletter content for the Deskpro blog and LinkedIn newsletter, maximising reach across channels.