Product Marketing & Launches
In-App Release Communications
Tools Figma · Deskpro · Candu · Shortcut
Designed and Managed In-App Release Communications
Developed segmented, targeted in-app messaging for both agents and admins to announce new features immediately upon login after updates. These communications clearly highlight feature benefits, usage tips, and next steps, ensuring users understand and adopt new capabilities quickly.

To enhance onboarding and setup, I integrated interactive guides within configuration pages, offering step-by-step walkthroughs tailored to user roles. This approach not only improved feature activation rates but also reduced support queries by providing contextual assistance at the point of use.