Localised Microsites

Tools Sanity · HubSpot · PostHog

Worked closely with our web developer to create 12 localised microsites aimed at increasing discoverability and engagement in non-English-speaking regions. I managed content selection, finalised English source copy, and coordinated translation via script. We adapted key marketing pages, translated video captions, and localised regional case studies.

Results showed that for key markets, localised sites matched our core US site conversion rates and significantly improved discoverability for users browsing in non-English languages.

Sample sites:

• Spanish
• French
• Korean
• Japanese
• German

View the published work